So does the corollary, "a sinking tide..."
How steep the reputational hill a company has to climb is often a function of its industry. So a new Gallup study should be sending shockwaves through Washington, D.C.
The federal government's reputation is at an all-time low. Two-thirds of Americans now have a negative view of the feds, the lowest rating since Gallup began the survey in 2003 and on a par with the oil and gas industry.
There are plenty of obvious reasons for the low ratings and both parties will undoubtedly blame the other. But one of the things we learned during the telecom wars of the 1990s is that attacking your competitor accomplishes nothing except to lower people's opinion of your entire industry.
When people don't know which accusation to believe, their tendency is to say "a pox on both your houses." That may be what's happening now.