PR giant Edelman conducts an annual survey of public trust in government, business, the media, and non-governmental organizations (NGOs).
It may have started as a way to promote the firm, but the findings have been consistently insightful.
This year's wave (the twelfth) is no different:
- Trust in governments declined precipitously around the world in 2011.
- For the first time, nearly half of the public says it doesn't trust governments to tell the truth.
- Trust in business fell everywhere except in China, where nearly three-quarters of the public have confidence in it.
- CEO credibility fell even more precipitously than trust in the institutions they lead.
- Although business is more trusted than government, nearly half the public believe governments don't regulate businesses enough.
- The media was the only institution trusted more in this wave than in the last.
- But social media saw the biggest rise in trust, surging by 75 percentage points.
- NGOs remain the most trusted institutions overall.
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