Those of us who worked on executive row know the real world is a lot more complicated.
But one question seems to consistently resolve the thorniest moral dilemma: which action has the better payoff?
So a recent story in the Wall Street Journal may explain why more companies are paying attention to their gay customers.
It quotes Bob Witeck, a consultant who has studied the gay community for 20 years. He estimates there are roughly 16 million gay adults in the U.S. with projected spending power of $790 billion this year, or roughly $49,000 each.
That compares to annual per capita spending of about $26,000 for the overall market.
Add the millions of people who support greater inclusiveness based on sexual orientation, and it helps explain why companies like J.C. Penney, Target, and Miller/Coors are suddenly becoming OtherWise.