Starting with the spring issue, I will have a regular perch in its pages. I have agreed to write a column that will "explore what executives should know about PR and corporate communications, looking closely at how companies do it right—and, just as often, wrong."
My first column deals with the most basic of questions -- just what's PR really about anyway? Hint: the column's title is "Beyond Buzz."
You can read my first column here. And don't miss the rest of the magazine, which covers topics from bribery to counter-intelligence.