My latest column for the Conference Board Review is out. You can read it here. It draws a distinction between "reputation" and "character."
As Abe Lincoln once said, "“Character is like a tree and reputation a shadow.”
Too many PR people are fixated on reputation when they really ought to be concerned about their organization's character.
That's not a new idea. In addition to Old Abe, the Arthur Page Society has published several papers making the same point.
My column is just a modest effort to draw more attention to it.