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I'm a writer with a special interest in brands and branding. In a former life, I was executive vice president of public relations and brand management at AT&T.


Dick Martin was executive vice president of public relations, employee communications and brand management for AT&T from 1997 to 2002, capping a 32-year career with the company.

The American Management Association published his book – Tough Calls – AT&T and Hard Lessons Learned in the Telecom Wars – in November of 2004. The book, which received favorable reviews in Fortune, The Financial Times, The Wall Street Journal and The Boston Globe, was called “the most honest insider’s account ever committed to paper” by one reviewer.

In 2007, the AMA published Martin’s second book, Rebuilding Brand America – What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad. In its review, Publisher’s Weekly said, “Martin's marketing expertise allows him to illuminate an issue of serious concern for political and business leaders.”

The AMA published his third book, Secrets of the Marketing Masters, in May 2009.

Martin is a frequent speaker to business and student groups. He has also written articles for the Harvard Business Review, Across the Board, PRSA Strategist, and the PR Encyclopedia. A previous book, The Executive’s Guide to Handling a Press Interview, was published by Pilot Books in 1993.