Marketing Lessons
We the People

My Next Book -- A Work In Progress

I've agreed to write another book for the American Management Association. Without giving too much away, I can say that the general subject is "best marketing practices." If all goes well, it will hit book shelves in the spring of 2009.

This will be my third book for the American Management Association and I've decided to open the process a bit.  I'll be posting about my progress on the book over the course of the next year, including observations about people I meet, books I read and maybe even some of the first draft. The earlier post, "Marketing Lessons" just below, is a short example of some recent reading. 

I'm doing this is the hope readers of the blog will comment as I go along, perhaps even suggesting marketing and thought leaders I should talk to or offering their own examples of best practices. What accounts for the success of our best marketing people? Do they know something the average marketeer doesn't? What can we learn from their success?

If you have thoughts, you can post them here or, if you prefer, you can send me an e-mail . Thanks in advance for your interest.


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