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Our Semi-flat World

Flat_worldHarvard's Pankaj Ghemawat takes issue with Tom Friedman's famous dictum that "the world is flat" in his own book on the marketing implications of globalization. Setting aside metaphorical conflations of  geometry and geography, Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter lays out a practical action plan for global businesses.  You can get a good overview in Harvard Business School's Working Knowledge blog.


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