In Rebuilding Brand America, I cited research showing that media tended to follow the political and social views of their target audience. Conservatives don't watch Fox News because it's conservative; Roger Aisles made it conservative to attract conservative viewers. Al Jazeera reports the news from an Arab perspective because that's the environment in which it was founded and operates.
To find what Carl Bernstein called the "best available version of the truth," readers and viewers need to seek out journalism told from multiple perspectives. The Internet has made that easier than ever. One site currently in beta, Newsy, analyzes and synthesizes news coverage of important global issues from multiple sources. Its unique method of presenting how different media outlets around the world are covering a story provides context to help viewers understand complex global issues.
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