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Burger King Brew

Burger king beer Burger King has started serving beer at a new restaurant in Miami's South Beach.

Customers can get a brew, Whopper and fries for $7.99. But I don't think the main idea is to offer higher-priced beverages.  While McDonald's built its franchise on appealing to children and Arby's, on serving adults, Burger King has tried to appeal to the out-sized appetites of male adolescents.  

Of course, the King doesn't define "adolescence" in chronological terms. It's more of an attitude and a set of behaviors, typical of males from 18 to 24 years old.  And Burger King does not want to repeat the missteps of The Gap by failing to grow with its core audience.  Enter the beer taps.


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