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Watch that metaphor

Crime Scene Cleanup_full One of the chapters in my new book features the work of Lera Boroditsky, a psychology professor at Stanford University who has done some interesting work on the relationship between language and thinking.  

So I was pleased to see her interviewed by Brooke Gladstone on NPR's "On the Media."

Boroditsky has been looking into the way metaphors influence our thinking.  It seems that portraying a problem like crime as a "beast" or a "virus" causes people to come up with very different solutions.  

People tend to take punitive measures against "beasts" and curative measures against "viruses." I suspect politicians figured that out years ago.

A transcript of the full interview is here and the original paper is here.




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