Male or female?
Koran burning


Bitter More evidence of bodily cognition.  

In this experiment, self-described conservative were more judgmental after drinking a bitter beverage than a sweet one.  

For some reason, self-described liberals were not influenced by what they drank.  

Theorists suggest that the effect is because feelings of "disgust" play a larger role in conservatives' moral judgments.  

Moral of this experiment?  

If you're trying to influence a conservative, serve fruit juices. 





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