Yuck!
April 01, 2011
More evidence of bodily cognition.
In this experiment, self-described conservative were more judgmental after drinking a bitter beverage than a sweet one.
For some reason, self-described liberals were not influenced by what they drank.
Theorists suggest that the effect is because feelings of "disgust" play a larger role in conservatives' moral judgments.
Moral of this experiment?
If you're trying to influence a conservative, serve fruit juices.
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