So tavern photo ops have become a campaign staple, as President Obama demonstrates in the photo above.
Governor Romney, a Mormon, says he hasn't had a beer since he was a teenager. But he demonstrates his "regular guy" creds by scarfing hot dogs every chance he gets. Bending elbows with pint in hand has been delegated to vice presidential nominee Paul Ryan, who hails from a brewery-rich state.
Vice president Biden drinks only non-alcoholic beer. So President Obama has compensated by releasing the formula for a brew he and a White House chef concocted.
Things have reached the point where the National Journal has analyzed consumer data to determine the politics of beer drinkers. See below.
Coming next: boxers or briefs, and what they say about how you'll vote.